Experiencing Successful Strategy Execution

Who we are

What are our objectives on the market? How do we intend to reach them? Find out more about us!

What we do

We find together the best solution suited to your every need, because you are our focus!

How we do

Business Games are the answer to your desire for innovation. Be yourself involved!

Gamification market

World-wide revenue for game-based products reached $ 2.6 billion in 2016. The global tax CAGR (annual compounded growth rate) for five years is 22.4%. Revenues will reach $ 7 billion by 2021. MarketsandMarkets expects the gambling global market to increase from $ 1.65 billion in 2015 to $ 11.10 billion by 2020 to 46.3% of the CAGR.

Game-based solutions

Using the game increases productivity levels for 90% of employees and increases 86% awareness of team goals and tasks. The best gambling benefits, according to respondents, are an increase in the desire to be at work and committed (30%), the inspiration for being more productive to their job (27%) or the goal of staying in business and avoid distractions (20%).

Our customers’ thoughts

We consider very important about the opinion of us whom use our business games. We always strive for customer satisfaction.

We have used the solutions proposed by The Business Game within the Master. I really appreciated the training effectiveness and professionalism with which it was delivered.

Food Quality and Enviromental Operation Management

We’ve been involved in a tournament with The Business Game and I remember the realism of the competition, the involvement at the moment of strategic choices and the enthusiasm of the team. Advice: Every consultant should live this formative experience

Associate McKinsley Italy

We had a need for personalized training; The Business Game has completely satisfied it, adapting perfectly to our business dynamics.

Vice President Human Resources

Each strategy has two components: the manageable controllable by the management, and the uncontrollable emerging from the competitive environment. By using the solutions offered by The Business Game you will experience the meaning of strategic flexibility.

Strategic Planning Analyst

7 Master in Business Administration

30+ Business games

5.000 partecipants for year

20+ Universities

More than 100 clients in 12 countries

Our team

This is us! For any doubt, please do not hesitate to contact us.

Alberto Felice De toni


Founder of The Business Game Srl and currently Magnificent Rector of the University of Udine. He has gained a high degree of professionalism in the strategic and operational management of organizations in over thirty years of experience in academic teaching and consulting and training at companies of primary importance.

Fabio Nonino


Management Engineer, holds a PhD in Management Engineering at the University of Padua. She has gained a high degree of professionalism in Project Management in many European projects and has been teaching experience both in academia and in companies and training institutions.

Nicola Baldissin

Co-founder & CEO

Management Engineer, experienced in developing and modeling enterprise simulations. He has gained numerous experience in the field of Business Game.

Simone Magrin

Product manager

Management Engineer, responsible for the Management Competition and the Business Culture project. He has gained experience in the Business Game.

Giacomo Marcon

Technology developer

Master of Science in Information Technology, system administrator and software engineer of all the products of The Business Game.

Do you want to contact us?

if you would like to contact us for a business game or for more information please contact us using the form below.