What is a Business Game?
A business game is first of all a game as it involves the presence of one or more players interested in achieving a common goal; but it is also a simulation exercise valid for business life and business competition. Business games are in fact simulations based on an economical model designed to provide a more accurate picture of a market reality and business issues.
The main educational objectives recognized by The European Institute of Business Administration (INSEAD) concern the improvement of decision-making skills in terms of timeliness and effectiveness of choices made, confidence in risk situations and uncertainty, learning of management techniques, the development of a vision Business system and strategic orientation. Business Game is particularly suited to developing that group awareness that is increasingly important in the field of work, but is often overlooked by traditional training tools.